This article discusses Invoca, a company that provides artificial intelligence (AI) powered call analytics and conversational marketing tools. Here are some key points from the article:
Invoca’s Growth
- Invoca has surpassed $100 million in revenue run rate
- Annual recurring revenue reached $97 million
- The company was break-even on an EBITDA basis in the last fiscal year (ending January 2022)
Product and Features
- Invoca provides AI-powered call analytics and conversational marketing tools
- The platform can analyze inbound phone calls and other contacts to provide insights into customer conversations
- Invoca also offers a portal called Invoca Exchange, where businesses can find third-party integrations for applications like e-commerce and sales
Acquisition and Funding
- In 2020, Invoca expanded with the launch of Invoca Exchange
- Last year, Invoca made its first acquisition in DialogTech, a startup that builds tools for marketers to analyze inbound phone calls and other contacts
- Silver Lake Waterman led Invoca’s latest funding round, with participation from Upfront Ventures, Accel, and H.I.G. Capital
Market Potential
- The article suggests that Invoca is well-positioned in the market due to its strong long-term fundamentals and proven business model
- Investors are stepping back from investing in lofty vision-based companies and returning to companies that are strong, steady, and proven
Overall, the article highlights Invoca’s growth and success as a provider of AI-powered call analytics and conversational marketing tools.